The brand-consumer relationship has always been complicated throughout branding history. In the past brands would try to persuade, convince or simply trick consumers into purchasing products or services. Some of the tactics utilized were effective throughout the years, while others were blatantly obvious and somewhat tacky. However, HireInfluence influence marketing is a true game-changer as it meets consumers half way by connecting with online community thought leaders and forming mutually beneficial relationships. By doing so, brands don’t have to try and connect with every consumer, but can rather connect though an influence marketing agency with the bloggers, reporters, reviewers and vloggers whose trust is already gained by said influencers.
Spread Your Message Organically
Influence marketing differs from older tactics because it doesn’t force advertising on or invade the space of consumers. Instead, it targets the online leaders who produce content that consumers already enjoy listening to, watching or reading. However, it doesn’t do so in the typical sponsorship fashion, but rather as a sort of partnership. In a sponsorship, you would pay to put advertising on a celebrity’s clothing, racing car or sports equipment, you would consider paying him or her to speak highly about your brand in public, and you may choose to act on their behalf with social media accounts, amongst other tactics. With influence marketing, however, you can partner with content creators who are already passionate about your product, who are seeking opportunities to learn more and share what they learn.
This carries two primary benefits
- First, content creators act upon their own interests and attract likeminded individuals with genuine excitement and passion for certain products, services or other topics of interest.
- Secondly, their passion for creating content means that they are willing to put in the effort to get quality results for their audience.
This means that, at least for some influencers, you can set up meetings, interviews, tour premises, or attend any other events that they may enjoy, so they can share these experiences with their audience and ultimately get your brand into the hearts and homes of prospective customers.